Pulp is a Hong Kong-based creative director with a focus on art direction, visual storytelling and minimalism shape the way we interact and feel.
Her work blends bold ideas with simplicity to create impactful and lasting experiences — always built on collaboration, pop culture and curiosity.

I care about building brand stories and digital experiences that people actually want to connect with. Whether it’s a global campaign or a product interface,
my approach is guided by curiosity, strategic simplicity, and a relentless search for better ways to communicate ideas and solve business problems through creativity.